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Good data doesn’t lie. And that’s important when it comes to demonstrating the ROI of events. We discuss this with Luke Bukley, head of sales at VenuIQ.
Along with the importance of setting goals and what you should be measuring, we also explore what event profs, exhibitors and sponsors should do with the data.
Good data doesn’t lie. And that’s important when it comes to demonstrating the ROI of events. We discuss this with Luke Bukley, head of sales at VenuIQ.
Along with the importance of setting goals and what you should be measuring, we also explore what event profs, exhibitors and sponsors should do with the data.