How could an e-commerce company double in size in just 120 days and still anticipate more growth? That's what Bentley Hall is experiencing as CEO of Good Eggs, an online grocery retailer that has become a rocket ship since COVID-19. In this episode, the first of two parts, Bentley shares how his purpose-driven company kept up with "infinite" demand growth and why he's betting that these changes in shopping behavior are permanent.

See below for what you'll learn in this episode.

* How to find category disruption opportunities (which he's done three times)

* How COVID-19 will permanently change consumer behavior

* Why purpose and storytelling are critical to replacing the in-store shopping experience