What's fueling the runaway success of Good Eggs in e-commerce, and how does it decide which brands to sell? In our second conversation with CEO Bentley Hall, he shares the company's turnaround story, including the blueprint that's driving their obsessive focus on "absurdly fresh groceries" in northern California. Beyond the company's strategy, he lays out the specific criteria that any brand needs to achieve in order to maximize its shot at being on the Good Eggs platform.

See below for what you'll learn in this episode.

* How to develop a strategy with multiple sources of competitive insulation

* What it takes to sell your brand into a limited assortment retailer like Good Eggs

* Why supply chain transparency is so important to the future of food