IndieRails

Good Enough and the Cosmic Maelstrom


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In this episode, we are joined by Barry Hess, James Adam, and Matthew Lettini from the Good Enough team to discuss their journey in creating a self-sustaining business built around meaningful, user-focused software. We explore the inception of their company and their latest product, Jelly—a shared inbox for teams. We dive into their experimental approach to business, their year of experimentation known internally as "Cosmic Maelstrom," the rollout of other products like their blogging software, Pika, and the decision to offer free tools. The team shares their insights into maintaining a human touch in customer support, navigating marketing challenges, and the value of brainstorming unconventional ideas. Through it all, they emphasize the importance of community, sustainability, and creating software that should exist in the world to make a meaningful impact.

Links:
Good Enough
Jelly
Pika
All Products

Good Enough Socials:
Newsletter
Mastodon
Bluesky
Threads
X

James
Matthew
Barry

...more
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IndieRailsBy Jess Brown & Jeremy Smith

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