Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers>That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.

Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers> That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.

Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers&gt;That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.

'Good enough' is no longer good enough

Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.

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'Good enough' is no longer good enough

'Good enough' is no longer good enough