Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers>That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.

Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers> That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.

Most marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers&gt;That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.

'Good enough' is no longer good enough

A B2B Marketing podcast about how business strategy, marketing, and behavioral science thinking intersect, to deliver a resonant and sustainable commercial outcome for startups and small businesses. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding underlying psychological buying triggers to create more effective business results.

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'Good enough' is no longer good enough

'Good enough' is no longer good enough