This episode is brought to you by Sendlane.   Kristoffer says, “one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear speaking.   Today, we interview Kristoffer Quiaoit, Founder & CEO of Good Journey. Good Journey creates delicious donuts with magical macros 

Good Journey - Delicious Better-for-You Donuts

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

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Welcome to our latest episode, in which Ramon Vela delves into Scentbird's fragrant journey, exploring the transformative power of fragrance and the entrepreneurial insights that have driven the brand's success.   Andrei Rebrov, Co-Founder and CTO of Scentbird reflects on the critical support from Murat Aktihanoglu of Entrepreneur Roundtable Accelerator (ERA) during their early days in the US, highlighting the significance of kindness for immigrant entrepreneurs.   In this episode, you’ll also discover how Scentbird has evolved from offering fragrance samples to pioneering a subscription model, enhancing customer engagement through innovative technological integrations.   We'll also explore people's emotional connections with scents and how Scentbird leverages customer data to create personalized fragrance experiences.   Tune in for valuable business advice, fragrance highlights, and insights into the future of Scentbird technology.  For more on Scentbird, visit: https://www.Scentbird.com/  If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.   Your support helps us bring you more content like this!  *  Today’s Sponsors:  Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/  Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story  Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business?  Visit our unique link.

Scentbird - The Fragrance Destination of the World

In this enlightening episode, Ramon Vela dives deep with Ari Tulla, the visionary co-founder and CEO of Elo Health, exploring the evolving landscape of health and wellness and the role of technology in shaping our daily habits.   Here’s what we covered:  * Authenticity in Branding  * Social Media and Transparency  * The Power of Routine  * Overcoming Health Habit Hurdles  * Tech Meets Health  * Medication vs. Natural Methods for Weight Loss  * Market Dynamics and Consumer Preferences  * Elo Health’s Innovations  * Ari’s Personal Health Practices  Whether you’re a health enthusiast, a tech-savvy individual, or simply looking to improve your well-being, this episode offers valuable insights into making healthier choices in our fast-paced world.  Join us as we uncover the trends shaping the future of wellness, guided by one of the industry’s leading voices, Ari Tulla.   For more on Elo Health, visit: https://www.elo.health/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on  Apple and  Spotify.   Your support helps us bring you more content like this!  *  Today’s Sponsors:  Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/  Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story  Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Elo Health - Ari Tulla on the Future of Health, Authenticity, and the Power of Small Changes

In this insightful episode, Ramon Vela delves into the captivating journey of Don Clark, the CEO behind Cerebelly, a trailblazing organic baby food company committed to nurturing cognitive development from infancy.   From his early days in retail at Target to spearheading Cerebelly, Don shares his vision, including how the Whole Foods model inspired him to venture into the organic baby food industry with a strong emphasis on health and cognitive development.   He also discusses Cerebelly’s ambitious plan to revolutionize baby food and foster a healthier future generation through informed nutrition choices.  Tune in to uncover the pivotal moments, challenges, and inspirations that propelled Don to redefine organic nutrition for the younger generation.  For more on Cerebelly, visit: https://cerebelly.com/  This episode is brought to you by Compass Rose Ventures and Shopline USA.    If you enjoyed this episode, please leave The Story of a Brand a rating and review on  Apple and  Spotify. Plus, don’t forget to follow us!  Your support helps us bring you more content like this!  *  Today’s Sponsors:  Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/  Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story  Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Cerebelly - Give Your Little One a Smarter Start

In this episode, Ramon Vela dives deep into the heart of Wildfang with its CEO,  Emma Mcilroy.   Wildfang, known for its groundbreaking approach to fashion and inclusivity, owes its success to early supporters like soccer icon Megan Rapinoe.   Whether you’re an entrepreneur, a fashion enthusiast, or someone passionate about inclusivity and sustainability, this conversation with Emma Mcilroy offers valuable insights, inspiring stories, and a reminder of the power of community and shared values in creating impactful brands.  Join us for an insider’s view of how Wildfang has navigated the fashion world with resilience, creativity, and a deep commitment to making a difference.   For more on Wildfang, visit: https://www.wildfang.com/   For full show notes, visit: https://www.thestoryofabrand.com/  This episode is brought to you by Compass Rose Ventures and Shopline USA.   If you enjoyed this episode, please leave The Story of a Brand a rating, review, and a follow on  Apple and  Spotify.   Your support helps us bring you more content like this!  *  Today’s Sponsors:  Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/  Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story  Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business?  Visit our unique link.

Wildfang - However YOU Want to Show Up in the World, They Got YOU

In today’s episode, Rose Hamilton takes a deep dive into the heart of innovation in women’s health with guest Sophia Yen, MD, MPH, Co-founder and Chief Medical Officer of Pandia Health.  This episode is brought to you by Compass Rose Ventures and Shopline USA.   Launched in 2016, Pandia Health has been at the forefront of revolutionizing access to birth control and is now expanding its horizon to tackle issues in menopause and obesity.   Join us as we explore the journey, challenges, and future of women’s healthcare through the lens of a pioneering company.  Key Themes of Our Episode:  * Pandia Health’s Mission: Discover how Pandia Health is solving the accessibility challenges women face in obtaining birth control, providing not just delivery services but also personalized options and telemedicine consultations.  * Expanding Care to Menopause and Obesity: Understand the company’s future plans to include specialized care in menopause symptoms, osteoporosis risk management, and obesity, emphasizing the importance of personalized healthcare.  * Challenges in Advertising Women’s Health: Hear about the obstacles Pandia Health faces with advertising restrictions on major platforms and how they overcome these through organic SEO, educational content, and strategic partnerships.  * The Role of AI and Marketing in Healthcare: Delve into the significance of AI in marketing, the essential need for trustworthy content, and why diversity in algorithms matters in promoting women’s health effectively.  * Navigating Fundraising and the Startup Ecosystem: Gain insights into the fundraising difficulties women’s health startups face, the advocacy for ethical practices, and the pivotal role of women-led companies in the healthcare sector.  * The Importance of Diversity in Venture Capital: Learn about the push for more diversity in venture capital, the encouragement of women investors, and the support needed for women-founded businesses to thrive.  * Empowerment and Encouragement for Aspiring Entrepreneurs: Dr. Yen shares her message for aspiring entrepreneurs, emphasizing persistence, the value of diverse representation, and seeking support from communities and resources.  Closing Thoughts:  Dr. Sophia Yen’s journey with Pandia Health is about more than creating a company; it’s about fostering a movement toward accessible, personalized, and comprehensive healthcare for women.   By addressing the unique challenges in women’s health, advocating for diversity and ethical practices, and leveraging technology, Pandia Health stands as a beacon of innovation and empowerment.  We hope this episode inspires you to support and advocate for advancements in women’s healthcare.   For more information about Pandia Health and how you can be a part of the change, visit:   https://www.pandiahealth.com/  If you enjoyed this episode, please leave us a rating, review, and a follow on Apple and Spotify.   Your support helps us bring you more content like this!  *  Today’s Sponsors:  Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/  Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story  Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Good Journey - Delicious Better-for-You Donuts

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