In episode 10 of The VICI Code, Joe Dunaway interviews Lindsay Mastrogiovanni, founder and CEO of Conscious HR. With nearly 20 years in HR and leadership strategy, Lindsay shares how integrity and purpose drive sustainable success, blending practical HR solutions with heart-led business values.

Tune in for an insightful conversation about blending HR strategy with spiritual purpose and fostering a positive business environment.

TIMESTAMPS

[00:02:32] Misfit turned founder journey.

[00:07:09] Heart-led approach to HR.

[00:09:27] Process vs. People in Business.

[00:12:56] Making choices in business growth.

[00:15:37] Struggling with authenticity at work.

[00:20:55] Boutique service for small business.

[00:23:34] Building a conscious HR agency.

[00:28:59] Potential and personal growth.

[00:30:53] Good profit from good people.

[00:34:20] Success through failure.

[00:38:12] Changing the perception of HR.

[00:41:19] Ecosystem of small business support.

[00:47:17] Better people, better business.

[00:49:22] Gratitude practice for daily life.

[00:53:37] Finding your whole self at work.

QUOTES

• "Leaning into the wants, the needs, the desires, the values of the individual leaders and owners of those businesses, and then attaching all of the need to use the state stuff, the local stuff, the federal stuff, like that was less important." -Lindsay Mastrogiovanni 
• "I could not wake up and go to work every day and like hide this giant part of who I was." -Lindsay Mastrogiovanni 
• "One, removing yourself from the weeds, and then two, opening yourself up to other things that you didn't even know existed." -Lindsay Mastrogiovanni 

SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 

Lindsay Mastrogiovanni

LinkedIn: https://www.linkedin.com/in/lindsaymastro/ 

WEBSITE

VICI Finance: https://www.vicifinance.com/

Lindsay Mastrogiovanni: https://www.lindsaymastro.com/ 

Conscious HR: https://www.conscioushr.co/