When was the last time you made a big purchase without looking at online reviews or asking for a recommendation? Probably not recently, right? The same goes for homeowners looking for a reputable home services business in their local area. A staggering 97% of customers read online reviews before they buy, and nearly 1 in 2 customers trust only businesses with a 4-star rating or higher. With social proof becoming more and more important, it’s time to get your reviews strategy in tip-top shape.