Annual plans, campaign ideas, and creative concepts are all high-visibility deliverables that often are surrounded by stress. And when things get stressful, we as humans are inclined to take shortcuts. When you let your strategy hygiene go in marketing, you're hurting the integrity of your thinking. This week, we explore 3 key behaviors you want to keep up so that hygiene stays in check and you lay a strong foundation for ideas to build from.

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