"Coach Richard delivers his pickleball wisdom, we all just listen, then he says 'Good talk' and walks away. Nobody talked back! This hilarious habit sparked a revelation: certain phrases don't just stick with us—they completely hijack our brains and become our unconscious operating system.

In this episode, Mark explores how sayings choose us, from borrowed wisdom like 'See One, Do One, Teach One' to his own coaching catchphrases like 'That's one in a row.' Discover the t-shirt test that revealed his accidental philosophy, why some phrases stick while others bounce off, and what happens when we realize we've become carriers of wisdom bigger than ourselves.

Topics include: the attribution dilemma, unconscious catchphrases, the responsibility of carrying wisdom, and how phrases travel from person to person. Whether you're a leader, coach, or someone who's ever wondered about the sayings that guide your thinking, this episode will change how you listen to yourself and others."

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