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Good things come in small packages: The growth of smaller packaging formats
There’s a trend towards smaller pack sizes in the soft drinks industry, offering more choice for consumers and opening up new avenues of innovation for packaging companies. In this podcast we take a look at a big shift towards small packs.
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By William Reed Ltd.There’s a trend towards smaller pack sizes in the soft drinks industry, offering more choice for consumers and opening up new avenues of innovation for packaging companies. In this podcast we take a look at a big shift towards small packs.