In this episode Sena is joined by her colleague Tesh to hear from Brent Lindeque, one of South Africa’s most loved influencers. Before diving into the importance of influencer marketing, Brent tells our hosts all about how he came to be known as the Good Things Guy - sharing his journey from starting a viral social media trend, to becoming a leading voice in good news and influencer marketing. 

They discuss the importance of value alignment when partnering with brands and the role of influencers in shaping consumer behaviour. Brent highlights the importance of giving influencers creative freedom to maintain authenticity and follower trust. The conversation emphasises the significance of relationships in business, the need for transparency in sponsored content, and  measuring campaign success based on client goals.

Chapters:

03:38 - Brent Lindeque's Journey as the Good Things Guy

06:46 - Aligning Brand Values with Influencers

11:35 - The Importance of Authenticity and Disclosure

13:40 - Debating the Term 'Influencer'

16:26 - Building Successful Business Relationships

21:53  - Measuring the Success of Influencer Campaigns

25:42 - The Impact of Influencers on Brand Success

* This episode was produced Laura Rapson

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