If you find yourself wondering what it takes to build a great company, you may have read Jim Collins’ book, “Good to Great: Why Some Companies Make the Leap…And Others Don’t.” 

This book was originally published in 2001 and it’s sort of considered a “classic” as far as business books go. 

I recently had to re-read Good to Great…and while I wasn’t especially excited about re-reading it, there were lessons from that book that took on new meaning for me the second time around.

Today, I’m going to share FOUR timeless lessons from “Good to Great” that I’m working to reintegrate into my business and how you can do the same with help from your team. 

In this episode, you’ll hear four timeless lessons and learn how they play into your business:

#1- My role as a Leader

#2- Culture of Discipline

#3 The Hedgehog Concept 

#4 Stockdale Paradox 

These may not make sense out of context, but they will be instrumental in leading your company to greatness.