In this episode, we discuss "Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins. Collins and his team of researchers analyzed 11 companies that successfully transformed from good to great, and identified key characteristics that allowed them to sustainably outperform their competitors. These characteristics include leadership, a focus on the "Hedgehog Concept," a culture of discipline, and an understanding of customers. We explore how these characteristics can be applied to any business looking to transform from good to great. Tune in to learn more!

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