Jim Collins' book "Good to Great," a study of companies that transformed themselves from good to great. The book explores the characteristics of successful leadership, the importance of hiring the right people, the need to confront brutal facts, and the role of a focused, simple strategy in achieving sustained growth. Collins uses case studies of well-known companies like Walgreens and Kimberly-Clark to illustrate his key findings and offers practical insights for business leaders seeking to improve their organizations' performance.

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