Book 11 of the Leadership Book Mastermind series is Good to Great by Jim Collins.

The Challenge:

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study:

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌  ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

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