The Occasional Show

Good Will Admaking: A conversation with strategist Will Ritter


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From an early age Will Ritter had an interest in politics. As a kid he used to watch political debates and found political ads fascinating. That's what propelled Ritter to get into the political arena. He ended up serving as an advance man for Massachusetts Gov. Mitt Romney, a body man for Romney during the governor's 2008 presidential campaign, and then Director of Advance for the 2012 presidential campaign. Ritter would then go on to co-found and become CEO of Poolhouse, a top advertising and strategy firm. 

Daniel sat down with Ritter during his visit to the John F. Kennedy School of Government. Ritter talked about his experiences as a political aide and strategist, how he did a stint in college as a comedian for beer money, and his more unusual adventures as an advance man. 

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The Occasional ShowBy Daniel Strauss