Influencers as we once knew them are, well, on their way out. We no longer want to see the curated, highly edited content that falls flat. We want what's real and authentic. Enter Genuinfluencers. As Vogue Business puts it, "Genuinfluencers are more interested in sharing advice, discussing their passions and spreading unbiased information, instead of pushing a new product or collection." The pandemic forced us all to turn inward and do that deep work to reflect on what's most important in life. Turns out, followers and clicks and your latest athleisure set are not enough. We want meaningful conversations. We want posts that make us think. We want engagement on subjects that really matter. Let's discuss all things the rise of Genuinfluencers. And I'm so proud to be one. Now go listen if you want to know what the F is up!!!!

Vogue Business Article: https://www.voguebusiness.com/companies/meet-the-genuinfluencers-who-dont-want-to-sell-you-anything

The Guardian: https://www.theguardian.com/fashion/2021/aug/12/being-too-aspirational-is-repellent-now-the-rise-of-the-genuinfluencers