COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide pandemic. We’ve seen that global events often impact PPC performance, and COVID-19 is no exception. As businesses change their operations, people stay in their homes more, and the world reacts to a pandemic unfolding in real time—they turn to online search and news for answers to their questions and solutions to their new needs. For some advertisers, these new searchers are driving new audiences to find their way to advertisers' sites, and some are becoming new customers. For others, the results aren’t as great, and the strategies will need to shift. Marie Haynes is posting a weekly poll on Twitter asking SEOs if they are seeing organic search traffic declines for their customers sites during the COVID-19 period. Most are reporting declines in the past week, abut 60%. While about 16% are saying they saw an increase in traffic and 14% saying they saw no change. Google posted some tips on how to navigate your Google Ads search ads campaigns through the COVID-19 outbreak. Google wrote "as communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions."

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