Steven Aguiar is the founder of Good Goes Further, which "empowers nonprofit leaders to understand, embrace, and wield their digital marketing powers for good."


Steven joins host Steve Boland to talk about using Google Ads to drive donations to charities. The Google Ads program donates search advertising to clients (learn more in our podcast on Google Ads) but once in the system it takes strategy and testing to direct search traffic into financial support for a mission. Steven talks about using pixels to re-market to past visitors, keeping up on the quality of search click throughs, augmenting donated search ads with paid tools, and much more!

Google Ads and donations with Steven Aguiar

Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good. Learn more at nextinnonprofits.com/podcast

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Anne Nies is the Director of Science for Submittable, and Sam Caplan is the Vice President of Social Impact. Submittable is a platform to help "clients further social impact through programs that reach millions of people around the world."
 
Anne and Sam join host Steve Boland to talk about five specific principles that Submittable is deploying as it makes Artificial Intelligence (AI) tools available in their platform - both for nonprofits and those organizations that support charities. The principles include AI as; Empowering, Accountable, Transparent, Equitable, and Private & Secure. Anne and Sam discuss how these principles help their whole user community understand their tools and choices. There is more information at https://www.submittable.com/ai/

AI Responsibility Principles with Submittable

Shanna Birky is the Vice President, Customer Experience at Classy, "a giving platform that enables nonprofits to connect supporters with the causes they care about." Classy is presenting a webinar on election-year fundraising on May 1, 2024.
 
Shanna joins host Steve Boland talk about election year issues such as looking at specific dates this year to be aware campaign issues (primaries, debates, etc...) and timing your own events to avoid conflicts, developing a rapid response strategy, setting up specific campaigns on topics being discussed in elections, and being ready for "rage-giving" in unexpected issues that may arise as elections continue.

Election-year fundraising with Shanna Kirby of Classy

Matt Nash is the executive director of the Blackbaud Giving Fund, which has "administered over $1.6 billion in donations from passionate individuals and corporations to 195,000 nonprofit organizations around the world."
 
Matt joins host Steve Boland to talk about how small and mid-sized charities can be most open to finding and connecting with donors using tools such as donor-advised funds. Matt shares his thoughts about understanding the tools some donors may choose, asking donors to connect in supporting the work outside of contributions (such as volunteering, connecting to peers at employment-based sites) and stewarding those relationships over time.

Donor Advised Funds with Matt Nash

Shaun Kulesza is the Founder and CEO of ShopRaise, which "help(s) causes engage supporters, build their brand and raise money through socially-conscious shopping." Shaun joins the podcast to talk about where shopping donation programs can fit into the nonprofit fundraising landscape, how ShopRaise works, and what charities should know about programs like this in their portfolio of approaches to raising support.
 
Host Steve Boland shares his initial skepticism of shopping programs, and Shaun addresses some of those concerns about when and how nonprofit missions may benefit from these tools. The conversation includes the changes in the landscape since the demise of Amazon Smile (and a reminder to remove those links lingering on your website!) and the importance of a range of options for a range of potential supporters for a mission-based organization.

Shopping donation programs with Shaun Kulesza

Jenn Taylor is the Founder of Deep Why Design, created to "to help nonprofit organizations transform and humanize their data systems. Humanized systems are transparent, equitable, and effective." The Deep Why Design team has been assisting nonprofits with tools such as Salesforce, and Jenn joins this episode to talk about the evolution of Salesforce into something more and more useful to smaller and mid-sized nonprofits.
 
Host Steve Boland talks to Jenn about the true cost of the "free" Salesforce.org licenses (read: free as in puppies, not free as in beer), understanding Salesforce as a hub of data and not always the tool to collect or process it, the extensive ecosystem of tools that connect to Salesforce, and much more.

Google Ads and donations with Steven Aguiar

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