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Summary

In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath  discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. 

Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the use of ad extensions to enhance click-through rates. The conversation also delves into bidding strategies, audience targeting, and the importance of monitoring and optimising campaigns for success.