Marketing & Coffee

Google Ads is Helping Local Businesses Reboot Their Store With New Features


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Google Ads is adding new features to Local Ads. “Curbside pick up” has grown 3,000% globally year over year, and “takeout restaurants” have grown 5,000% globally over the same range.


Google My Business allows for adding In-store pickup and No-contact delivery options. Put your customers at ease by eliminating doubts before they place an order online or visit your business.

Local ads are pulling in these same attributes to list: Dine-in, takeout, and soon In-store shopping and Curbside pickup will be displayed too. The most exciting development is the addition of In-store pickup options for Google Shopping campaigns, which pulls directly from your inventory. From available today to within a few days.

Features like Smart Bidding for store visits will automatically account for fluctuations in online conversions. Easily adjust your bids for each and every ad auction. Even offline sales can be measured to help optimize your Google ads campaign in real-time.

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#googleads #localads #googlemybusiness

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Marketing & CoffeeBy Mike Zima

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