Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.

 

[00:01 – 09:08] Google Ads

What are Google Ads & PPC?

Nick talks about how Google Ads function at a higher level.

[09:09 – 32:38] Strategy Development

Establish your patient personas first

Think like a patient (what type of keywords will they be searching for?)

Stay away from Google Smart Campaigns (it’s a great way to lose money)

The key elements in search ads

What makes a good landing page?

Targeting and Retargeting 

Choosing the right budget 

[32:39 – 37:27] Potential Problems to be Aware of

Nick talks about potential problems when marketing medical and health-related services you should know about

[37:28 – 43:31] Tracking Your Campaigns

The different strategies you can use to track your campaigns

Call tracking

Google Tag Manager

Hire the appropriate professionals

[43:32 - 46:12] Closing Segment

Check out our previous episodes featuring Nick and ways to connect with him. See the links below.

Final thoughts and gratitude

Have a Happy Holiday!

 

Tweetable Quotes:

“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa

“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa

 

Resources Mentioned:

Google Tag Manager

Pay-Per-Click (PPC) definition

Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa

Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa

 

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Thanks for listening. Justin & Kelley Knott