In this episode, we break down the various types of customer reviews to leverage in google ads: local reviews, seller ratings, and product ratings.

You’ll learn:

• Why Google My Business reviews aren’t enough for Shopping ads
• The difference between seller ratings (business-wide trust signals) and product ratings (specific item reviews)
• How aggregators like TrustPilot or Stamped.io integrate with Google Ads
• Practical tips for handling bad reviews without resorting to shady tactics
• Why reviews directly affect your conversion rates

Plus, I answer a listeners question on what AI mode means for the future of ad targeting, and I share thoughts on the recent Demand Gen algorithm update — a change that could shift this campaign type from high-funnel awareness to low-funnel conversions.

Whether you’re managing e-commerce or lead gen, this episode will sharpen how you think about social proof, AI, and campaign structure in today’s PPC landscape.

Show note links: 

Links:https://www.linkedin.com/posts/thomaseccel_big-demand-gen-updates-ugcPost-7290782805247037442-wyEm

Check with lookup tool https://www.google.com/shopping/ratings/account/lookup?q={yourwebsite}