John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.  Here's what we cover: <ul><li>Why Performance Max is king - but only with guardrails. </li><li>How Standard shopping still has a place. </li><li>What Google Demand Gen Campaigns are, and why they are the new frontier.</li></ul>Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier.Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.&nbsp; Here's what we cover:&nbsp;<ul><li>Why Performance Max is king - but only with guardrails.&nbsp;</li><li>How Standard shopping still has a place.&nbsp;</li><li>What Google Demand Gen Campaigns are, and why they are the new frontier.</li></ul>Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn

Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com

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Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn

Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn