Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Impact of Safari 16.4 on Tracking

Google Ads vs GA4 linked conversion comparison

GA4 Audit Replay

GA4 conversion import into Google Ads doc

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!