Stop using #TargetCPA bidding. 

Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca. 

In this episode of PPC Town Hall, you will learn: 

• Why you should move from Target CPA to Value-Based Bidding 

• What is Value-Based Bidding, and how it works 

• Best practices and common pitfalls while using Value-Based Bidding  

Our expert guests: 

• Alex Ioch, Google 

• Rebecca Chiu, Google  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing