If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity.

In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month.

You'll discover why the wrong paid ad strategy doesn't just waste money—it keeps your business small. We break down the complete homeowner decision journey, when each platform performs best, and how to build a marketing ecosystem that creates market dominance.

Key Takeaways

• Why paid advertising exposes weaknesses in your business rather than fixing them
• The 5-stage homeowner decision journey and where each ad platform fits
• When Google Ads work best (and when they fail miserably)
• How Facebook Ads create demand that Google Ads capture
• Why "bad leads" are almost always a system problem, not a platform problem
• The ecosystem approach that turns ads from expense into leverage
• How to achieve market dominance and become the AI-recommended choice in your area

Episode Timestamps

[00:00] Introduction: The Real Problem With Choosing Between Ad Platforms

• Why remodelers struggle with advertising decisions
• How inconsistent leads create inconsistent cash flow and cap growth

[00:56] The Hard Truth About Paid Ad Strategy

• Why the wrong strategy keeps your business small
• Understanding homeowner decision-making processes
• The role each platform plays in lead generation

[01:33] Why Remodelers Get Stuck: Asking the Wrong Question

• The vacuum assumption about ad platforms
• Paid advertising as part of a complete system
• Your marketing ecosystem: messaging, position, follow-up, and leadership
• The real goal: better decisions at scale

[02:46] How Homeowners Actually Choose a Remodeler

• Stage 1: Awareness - Something isn't working
• Stage 2: Inspiration - Imagining what's possible
• Stage 3: Research - Costs, options, timelines, and risk
• Stage 4: Intent - Actively looking for a contractor
• Stage 5: Decision - Choosing who they trust most
• Why marketing must align with where homeowners are mentally

[04:36] Google Ads: Capturing Active Demand

• Why Google Ads excel at catching high-intent searchers
• Common search queries that indicate buying intent
• When Google Ads work best: consistent sales process, fast follow-up, clear differentiation
• The critical importance of speed-to-lead (5-15 minutes maximum)
• Composite example: Strong intake and sales discipline

[06:18] When Google Ads Fail

• Generic m

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

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