Never Been Promoted Podcast with Thomas Helfrich

Shire Lyon, founder of Shire Lyon Ads, shares her remarkable journey from working in the high-pressure environments of newsrooms and healthcare to mastering the art of digital advertising. This session not only uncovers Shire's unique career trajectory but also dives deep into the mechanics of successful paid advertising and the resilience required to thrive in the dynamic world of entrepreneurship.


About Shire Lyon:

Shire has carved a niche in digital marketing with her firm, Shire Lyon Ads, specializing in paid advertisements. Her journey through various roles, from assignment editing to healthcare, has equipped her with a diverse skill set, making her strategies in digital advertising uniquely effective. Today, she discusses the transition points in her career, the challenges she faced, and how she leveraged her past experiences to fuel her entrepreneurial ambitions.


In this episode, Thomas and Shire discuss:

• Journey from Conventional Roles to Entrepreneurship: Shire shares how her varied background helped shape her approach to digital marketing and entrepreneurship.
• Secrets to Successful Paid Advertising: Gain insights into Shire’s strategies for creating impactful ad campaigns that resonate with target audiences and maximize ROI.
• Overcoming Entrepreneurial Obstacles: Learn from Shire’s experiences of navigating the early and ongoing challenges of starting and maintaining a business in a competitive digital landscape.

Key Takeaways:

• Leveraging Diverse Experiences 

Understanding how different career backgrounds can enhance entrepreneurial effectiveness and innovation in marketing strategies.

• Mastering Paid Advertising 

Practical tips on managing and optimizing paid advertising to achieve business growth and sustainability.

• Building Resilience in Business

Strategies for developing the resilience needed to overcome setbacks and thrive as an entrepreneur.

"If you can't describe what you are doing as a process, you don't know what you're doing." — Shire Lyon


CONNECT WITH SHIRE LYON:

LinkedIn: https://www.linkedin.com/in/shirelyon/

Website: https://shirelyon.com/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted 

Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted 

Website: https://www.neverbeenpromoted.com/

Instagram: https://www.instagram.com/neverbeenpromoted/

YouTube: https://www.youtube.com/@neverbeenpromoted

LinkedIn: https://www.linkedin.com/in/thomashelfrich/

Email: [email protected]

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