Google, the dominant force in digital advertising, is in the midst of a profound and paradoxical transformation. The company is strategically and aggressively deploying artificial intelligence (AI) technologies, such as AI Overviews and zero-click search functionalities, that fundamentally challenge its legacy click-based advertising model. This podcast provides an exhaustive analysis of this high-stakes pivot, examining the financial underpinnings of Google's advertising empire, the disruptive nature of its new AI-driven search experiences, and the strategic counter-offensives being mounted to monetise a future where the click is no longer king.