eCommerce businesses are now data companies. Data helps merchants find the best marketing channels and campaigns. It assists in optimizing on-site experiences, and even efforts to retain customers for the long haul. In this episode, we focused on tips, tools, and recommendations for merchants that want to use data to be more successful in 2021. That includes newer products like Google Analytics 4 and Microsoft Clarity, but also important and evolving concepts around cookies, bot traffic, and other important considerations.

Guest: Chris Mercer, MeasurementMarketing.io

Host: Robert Rand, JetRails.com

Resources mentioned in this episode:

Your free measurement marketing toolbox, courtesy of Mercer: https://measurementmarketing.io/jetrails