Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior.