She’s back! Amy Toman, one of only five English-speaking Diamond Product Experts for Google Business Profiles—and the first woman to hold the role—joins us again to unpack what’s new (and what’s still broken) inside the world’s busiest Google forum.

In this episode, Amy breaks down how GBP has evolved since we last spoke in 2024. Has the algorithm changed? Are fake review warnings working? What’s the real deal with the new AI-generated business summaries?

Plus:

✔️ Amy’s top 3 ways retailers can optimize their Google Business Profile (just in time for 420)

✔️ The truth about response time delays and address verification

✔️ Whether Google is finally enforcing its own rules

✔️ And what she’s most excited about for the upcoming Product Expert Summit in Dublin

Whether you manage one dispensary or fifty, this is the episode to bookmark.

You can reach Amy directly at [email protected] OR her Inkedin is HERE.