Google Business Profile is the new brand of Google’s local business management platform. Most recently called Google My Business, Google rolled out the new name along with some new features ahead of the 2021 holiday season. Kurt Lambert joins the show to talk about this change and how it will impact location-based businesses.

• Google Business Profile is designed to make management easier for small, location-based businesses
• GMB app is being deprecated, pushing users and managers deeper into platform features
• More data will be available for marketers, like call history and live chat messages
• Over time, new insights from a business’ profile can impact local SEO listings
• With Facebook faltering in 2021, Google is primed to be the go-to digital advertising platform for location-based businesses