This episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels. 

Why “The Brand SERP Guy”? 

A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. 

>> See Jason Barnard's first appearance in Episode 60.

>> Visit Jason's website.

On today's show, we're talking about Google My Business and how your business can best control the results.

Google My Business

Jason and the Nerds look at the different elements in a Google My Business search result (officially becoming Google Business Profiles soon). 

Which fields are controlled by the algorithms and which can you, as the business owner, control yourself? 

What's the best way to start getting proactive about managing your business details in Google?

Fun Links Mentioned

See all the projects and tools Google has built, then killed over the years. 

https://killedbygoogle.com