This episode features Kasra Dash and James Dooley breaking down the Google algorithm leak, covering click data, NAVBoost, page classification, exact-match domains, semantic triples, disavows, traffic signals, PageRank neutralisation, scraper-site duplication issues, and the future of search. They explore how the leaked code confirms long-debated ranking factors and exposes contradictions in Google’s public statements. Together, they explain how behavioural metrics, brand signals, content density, entity optimisation, and link quality shape the modern SEO landscape.