Google threw a wrench in marketers' strategizing when they announced their third-party data deprecation initiative is on pause until 2023.

After weeks, if not months, of feverish planning to shift to a first-party data strategy, marketers might be wondering what to do now. Haley Nininger explains why Google hesitated and what might be next, both for third-party cookies and marketers looking to use the learnings over the last few weeks to be ready for 2023.