Deeep Dive: Marketing Insights Unplugged

Google Discover 2026 Update Explained: GEO & SEO Shift


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The internet didn’t just evolve. It shifted.

In this Deep Dive episode, we break down the February 2026 Google Discover Core Update that is reshaping SEO, AI search behavior, and digital content strategy.

Discover why major publishers saw traffic collapse while local and niche creators surged. Learn how AI Overviews, GEO (Generative Engine Optimization), topical authority, and the death of clickbait are redefining how content gets discovered.

Key topics:

  • Locality and geo-trust signals

  • Anti-clickbait algorithms and satisfaction signals

  • Topic-level authority vs domain authority

  • AI mode, zero-click search, and GEO strategy

  • Why human experience is becoming the ultimate ranking factor

If you want to understand the future of search, this is your playbook.

#GoogleDiscover #SEO2026 #GenerativeEngineOptimization #AIsearch #ContentStrategy #DigitalMarketing #SearchTrends #FutureOfSEO #TopicalAuthority #EEAT #AIContent

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Deeep Dive: Marketing Insights UnpluggedBy Ivan Mathews