The Digital Disruption Podcast

Google Does It Again!

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In this episode, we unpack Google Analytics' recent news.

While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future.

Key Takeaways

  • Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will be discontinued soon (start of July). Back up your data now!
  • Migrate your conversion goals and audiences from UA to GA4.
  • GA4 offers new features including user provided data (UPD) for enhanced conversion measurement.
  • Leverage audience export via the GA4 API for non-Google marketing efforts (test and scale carefully).
  • Third-party cookie deprecation is still on the horizon, but the deadline has been extended to early 2025. This grace period is a great time to test and implement alternative measurement solutions.

    • Timestamps

    • 00:02: Introduction and GA4 update news
    • 01:03: Backing up UA data and data retention considerations
    • 03:22: Migrating conversion goals and audiences from UA to GA4
    • 07:20: User provided data (UPD) in GA4
    • 12:13: Audience export via GA4 API
    • 14:22: Third-party cookie deprecation update
    • 16:23: Conclusion and call to action
      • ...more
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      The Digital Disruption PodcastBy Patrick Soch and Mostafa Daoud