NinjaAI.com

Episode Title: “Google EEAT + The 7-Step Content Development Process | The NinjaAI Podcast”

Host: Jason Wade, Founder of NinjaAI.com

Welcome back to the NinjaAI Podcast — where Florida businesses learn how to grow smarter, rank faster, and scale using the latest in SEO, GEO, and AI. I’m your host, Jason Wade — commercial account manager by day, AI SEO strategist by night — and today, we’re diving deep into the 7-step content development process built around Google EEAT.

Now, if you’re a lawyer in Orlando, run an addiction center in Sarasota, or an HVAC business in Lakeland… this is for you.

Let’s jump in.

Every piece of content starts with deep research. EEAT rewards firsthand experience, so:

• Interview your staff

• Source customer questions

• Use AI tools like Perplexity or ChatGPT to uncover trends in your Florida city or niche

  
  

Your content should reflect real-world insight.

Don’t just gather — interpret.

• Validate claims with authoritative sources

• Compare competitor content

• See who’s ranking in Google’s SGE and why

  
  

If you’re a detox center in Tampa, cite recovery data from the Florida Department of Health. EEAT loves that.

Now map the content structure:

• Use prompt stacks (like we do at NinjaAI)

• Decide who the author will be

• Add proof of credentials: “This post is by a licensed therapist in Lake Worth…”

  
  

It’s like showing Google your résumé — and your results.

Whether it’s a DUI attorney blog or a dental FAQ page, write content that proves:

• You know what you’re talking about

• You’ve done it before

• You care about outcomes

Pro tip? Embed schema, write for voice search, and include real client success stories.

This is where many businesses fail.

You need:

• Clean HTML structure

• Accurate citations

• Internal links, alt text, and schema

• GEO-optimized tags (like “Lakeland pest control expert”)

  
  

We audit all of this before hitting publish at NinjaAI.com.

Content without distribution is invisible.

• Post branded images to LinkedIn

• Create AI-generated YouTube Shorts

• Run local ads featuring quotes and clips

  
  

The more visible you are, the more trust signals Google and AI engines register.

Our team uses tools like:

• Google Search Console

• ChatGPT to test prompt-recall

• SGE monitoring for AI results

Then we update and relaunch. Your blog post is never “done” — it’s a living asset.

EEAT is not fluff. It’s your reputation engine. It’s what will make or break your business in an AI-driven search world.

Follow these 7 steps and you’ll not only rank — you’ll own your space in both Google and AI engines.

Visit NinjaAI.com and let’s build content that works — for Google and the future of AI discovery.

Until next time, keep optimizing — the Ninja way.