Google began from the search engine of the same name created in 1997 by the company's two founders, Larry Page and Sergey Brin. At a time of intensifying competition amongst the major search engines, Google transformed the industry with proprietary technology that made its search engine more useful than any that had come before it. Guided by the motto "Don't be evil," Google has since launched Android, Chrome, YouTube, and many other products around the world. Now, Google continues to build new paradigms in the market as a leader in it industry business management.