James Dooley and Brian Ko discuss how businesses can optimise for Google Gemini AI overviews because AI search increasingly relies on third party validation and brand signals rather than only traditional rankings. They explain that strong SEO fundamentals still matter, but brands must also build corroboration through press releases, social media, reviews and third party mentions. Brian Ko shares strategies such as using press releases to create brand signals, focusing on semantic entity information, and publishing short form video across Instagram, Facebook and TikTok. They also discuss reputation management, brand search results and how businesses should dominate the first two pages of Google for brand queries because AI models evaluate trust, sentiment and credibility before recommending companies.