In this episode, AJ breaks down a quietly seismic shift: tech professionals using ChatGPT more than Google. What does that mean for how we find information, make decisions, and structure workflows? AJ shares why the implications go far beyond ad revenue — this is about trust, utility, and attention.

He then pivots to a bigger theme: alignment. Not in the fluffy, buzzword sense — but in the real, operational sense. Too many teams are building systems, content, and playbooks around segmented, disconnected trends. AJ calls out the risk of chasing shiny objects without a foundation rooted in core truths: current industry behaviors, buyer patterns, and shared language.

This is your reminder: don’t just optimize for today. Align for what’s actually happening, and what’s coming.