Google is privately testing a new service that will compete against Apple News and Facebook Instant Articles. The new program is called Accelerated Mobile Pages and 30 different publishers are participating in he closed beta program.

Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web. Google wants webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. They also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.

There are a number of benefits with the Accelerated Mobile Pages program that the established players in the industry can't match. There is support for subscriptions and paywalls. Google wants help in defining exactly what publishers need by their closed beta program.

via Google Blog