In this episode, Anthony sits down with Ben Morrison to break down how Google’s latest AI-driven changes are reshaping the entire world of SEO — and why most businesses are becoming invisible online without even realizing it. Ben explains how traditional strategies like backlinks and keyword stuffing are no longer effective, and how tools like Gemini are keeping users inside search results instead of driving traffic to your website. They dive into concepts like zero-click searches, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), along with practical strategies to help entrepreneurs adapt, get discovered, and stay competitive in a rapidly changing digital landscape. This conversation is a must-listen for anyone trying to grow their business online in the age of AI.

Ben Morrison is a revenue growth expert, entrepreneur, and CEO & Founder of Made Simpler, a company focused on helping businesses scale through modern marketing strategies and simplified execution. With deep expertise in SEO, digital strategy, and AI-driven marketing, Ben works with companies to improve visibility, generate leads, and compete effectively against larger players. He is passionate about helping small and mid-sized businesses navigate the evolving digital landscape and win in an increasingly competitive market.

00:00 – Celebrating 100K followers & introducing Ben Morrison 

03:00 – Why old-school SEO (keywords & backlinks) stopped working

06:10 – Google’s de-indexing, Gemini, and the “AI off-ramp” problem

10:05 – Zero‑click searches and how Google “steals” your traffic

13:50 – From pay‑to‑play to survival: PPC and Google’s new incentives

16:10 – Answer Engine Optimization (AEO): structuring content as Q&A

20:25 – Generative Engine Optimization (GEO) and 40–60 word answer blocks

24:10 – Website essentials: FAQs, PDFs, metadata, and crawl limits

28:40 – Backlinks, keyword ratios, and avoiding over‑optimization penalties

31:30 – Getting others to talk about you: podcasts, blogs, and social proof

37:20 – Funnels, local groups, coaching, and final call to action for Ben

Website: https://made-simpler.com/

LinkedIn: https://www.linkedin.com/in/benmorrison/

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