<a href='http://embed.wistia.com/deliveries/df052bcbbdba6bc511976dcc608136b06f9f4b1c/file.mp4'><img src='http://embed.wistia.com/deliveries/fc1a672db1120369ee69cc89b142409468e43791.jpg?image_crop_resized=200x120' width='200' height='120' alt='Google Keyword Update: Exact Match - Digital Minute 18/04/17'/></a>When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing that it is changing the way that it handles ‘exact match’ keywords in Adwords.

Sarah Barker, PPC Lead at Stickyeyes takes a closer look.

https://www.stickyeyes.com/2017/04/07/ok-google-define-exact-match/

When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing that it is changing the way that it handles ‘exact match’ keywords in Adwords. Sarah Barker, PPC Lead at Stickyeyes takes a closer look. https://www.stickyeyes.com/2017/04/07/ok-google-define-exact-match/

<a href="http://embed.wistia.com/deliveries/df052bcbbdba6bc511976dcc608136b06f9f4b1c/file.mp4" rel="noopener noreferrer"></a>When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing that it is changing the way that it handles ‘exact match’ keywords in Adwords.

Sarah Barker, PPC Lead at Stickyeyes takes a closer look.

https://www.stickyeyes.com/2017/04/07/ok-google-define-exact-match/

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Google Keyword Update: Exact Match - Digital Minute 18/04/17

Google Keyword Update: Exact Match - Digital Minute 18/04/17