In this episode, Tim, Justin, and Natalie dive into the recent changes with Google Business Profiles (GBP) and Local Service Ads (LSA), discussing the challenges businesses are facing with the new review integration. Google has begun phasing out LSA reviews and require LSA accounts to be linked to a verified GBP. The team talks about the issues with suspensions, inconsistent connections, and the impact on lead volume. They share tips on how to prepare for potential GBP suspensions and discuss the future of this integration.