In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down one of the most misunderstood (and often ignored) factors in local SEO: your Google Business Profile address.

They explain why your physical address can make or break your rankings in Google Maps—and why most marketing companies won’t tell you the full story.

Along the way, they also share a valuable business lesson on partnerships, entrepreneurship, and why running a business doesn’t have to be a solo journey.

What You’ll Learn

🔑 The Truth About Google Maps Rankings

•  Your physical business address is one of the top 2–3 ranking factors
•  Without a “Google-friendly” address, you likely won’t rank—no matter how good your SEO is 
•  Many SEO companies either ignore or downplay this critical factor 

📍 What Makes a “Good” Address?

•  Must be a real, verifiable location
•  Should fall within your target city’s Google-defined boundaries
•  Ideally located within ~3 miles of the city center
•  Needs to be tied to a clean, compliant Google Business Profile

🏠 Residential vs Commercial Addresses

• 69% of top-ranking profiles use residential addresses
•  You can rank with a hidden address 
•  Showing your address does not guarantee better rankings 

🚫 What to Avoid

•  PO boxes or UPS store addresses 
•  Virtual/shared office spaces (high risk of failure) 
•  Fake or manipulated listings 
•  Duplicate or cluttered Google Business Profiles 

Google is now using video verification, making it much harder to game the system.

📊 Real Data, Not Theory

Joe shares insights from a 6-month internal study analyzing 100 real client accounts:

•  Top-ranking businesses consistently: 
  •  Have strong physical locations 
  •  Maintain clean profiles 
  •  Use well-optimized websites 
  •  Generate steady reviews 

🌐 Website Still Matters

Even with a strong address, you still need:

•  A fully optimized website
•  Quality content (not thin or generic) 
•  Real photos (not stock-heavy) 
•  Proper SEO structure 

⭐ Google Business Profile Best Practices

•  Fill out every available field
•  Keep information updated (hours, services, etc.) 
•  Respond to all reviews (good and bad) 
•  Stay active—Google rewards engagement 

💡 Business Lesson: Don’t Build Alone

Joe and Mike share how a simple cold outreach turned into:

•  A long-term partnership 
•  Weekly strategy calls 
•  Major growth for both businesses 

Key takeaway:
Running a business is tough—and often lonely. Having someone at a similar level to share ideas with can save time, money, and stress.

Who This Episode Is For

•  Electricians 
•  Plumbers 
•  HVAC contractors 
•  Carpet cleaners 
•  Any home service business owner trying to rank locally 

Resources Mentioned

•  Big West Marketing – Free consultation & SEO resources 
•  Address Ranking Study (available on the Big West website) 
•  Mike Mancini YouTube & Mancini Digital 

Final Takeaway

If your Google Business Profile address isn’t set up correctly, nothing else matters—not your reviews, not y

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini