In this episode, Yananai and Fran discuss the upcoming Google Marketing Live 2025, reflecting on past innovations and the evolution of Google Ads products like Performance Max and Google Analytics 4.

They explore the impact of AI on marketing practices, share predictions for future developments, and emphasize the need for transparency and effectiveness in advertising tools.Takeaways

• Google Marketing Live is a key event for marketers.
• Performance Max continues to evolve but remains complex.
• GA4 presents challenges in attribution and usability.
• AI is increasingly integrated into marketing tools.
• The need for transparency in advertising metrics is critical.
• Display advertising plays a role in brand awareness.
• Predictions for Google Marketing Live include new AI features.
• Marketers must adapt to the evolving landscape of digital advertising.
• The integration of AI tools is both a challenge and an opportunity.
• Future developments in Google Ads may focus on user-friendly interfaces.