In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational

05:16 Google Wants To Own Commerce

06:31 First-Party Data Became Mandatory

08:46 Demand Gen Is Google’s Meta/TikTok Competitor

11:20 Creative Is Becoming AI-Generated

12:36 Measurement Is Becoming Predictive

15:03 Ask Advisor = Google’s AI Marketing Assistant

16:38 Biggest Overall Message

18:31 Questions to Think AboutGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave